6
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Stay Ahead of the Curve: Emerging Trends in Video-Based eLearning

How is eLearning design changing? Video is a big one.
Written by
Lara Cobing
Published on
October 23, 2024

Last school year, my daughter had a school project that required making a complex craft model. Like many parents, I turned to video tutorials. We found the perfect step-by-step video online. With clear instructions, visuals, and even a few pauses for us to catch up, we were able to complete the project together—and honestly, it felt like a mini accomplishment for both of us. The beauty of the video was how it broke everything down into simple, manageable steps, which made the task so much easier than I first imagined.

That experience reminded me of how similar video-based learning is in the workplace. Whether it’s mastering a new tool or brushing up on a process, video makes learning accessible, engaging, and efficient. But video-based eLearning is evolving far beyond just tutorials. In this article, we’ll explore the latest trends shaping video-based eLearning and how your organization can leverage them to stay ahead of the curve.

Interactive Videos: From Passive Watching to Active Learning

What Are Interactive Videos?

Interactive videos transform traditional learning videos into dynamic, participatory experiences. Unlike passive videos, which require learners only to watch, interactive videos involve the learner in the content through clickable elements, decision-making scenarios, quizzes, and more. This interactive layer adds a dimension of engagement that traditional videos lack, making learning more immersive and effective.

As learners become more accustomed to interactive digital experiences, the demand for interactive videos in eLearning is growing. Organizations are increasingly adopting this format to improve learner engagement and outcomes. Interactive videos are particularly useful in scenarios where critical thinking and decision-making skills are essential. By allowing learners to interact with the content, these videos make learning more personalized and relevant.

Benefits of Interactive Videos

Interactive videos offer several benefits, including:

  • Increased Engagement: Learners are more likely to stay focused and retain information when they actively participate in the learning process.
  • Better Retention: Interactive elements help reinforce key concepts, leading to improved retention and application of knowledge.
  • Personalization: Interactive videos can adapt to the learner’s responses, providing a tailored learning experience that meets individual needs.
  • Analytics: Organizations can track how learners interact with the video, providing insights into their understanding and areas where additional training may be needed.

Microlearning Videos: Just-In-Time Training

What Is Microlearning?

As I’ve previously posted, microlearning is a training strategy that delivers content in small, manageable segments, often focused on a single learning objective. In video-based eLearning, microlearning typically involves short videos—often less than five minutes—that cover specific topics or skills. This format is designed to meet the needs of today’s busy professionals who require quick, focused learning experiences.

As work environments become increasingly fast-paced, employees have less time for lengthy training sessions. Microlearning videos cater to this need by providing concise, relevant content that can be accessed anytime, anywhere. The trend towards microlearning is driven by the need for flexibility and the demand for learning experiences that fit into the flow of work.

Benefits of Microlearning Videos

Microlearning videos offer several advantages:

  • Flexibility: Learners can access short videos on demand, making it easier to fit learning into their busy schedules.
  • Improved Retention: Short, focused videos help prevent cognitive overload and make it easier for learners to retain information.
  • Relevance: Microlearning allows organizations to deliver just-in-time training that addresses specific skills or knowledge gaps as they arise.
  • Higher Completion Rates: Short videos are less daunting, leading to higher completion rates compared to longer training sessions.

Implementation Tips

To maximize the effectiveness of microlearning videos:

  • Keep it concise: Aim for videos that are less than five minutes long, focusing on a single learning objective.
  • Focus on one topic: Avoid cramming too much information into a single video. Instead, break down complex topics into a series of short videos.
  • Use engaging visuals: Incorporate visuals and animations to make the content more engaging and memorable.

LinkedIn Learning offers a vast library of microlearning videos covering a wide range of business skills. Their short, focused videos allow professionals to upskill quickly, with content that is easily digestible and directly applicable to their roles.

Personalized Learning Experiences with AI and Video

AI-Driven Personalization in eLearning

Artificial Intelligence (AI) is playing an increasingly important role in personalizing the eLearning experience. AI algorithms analyze learner data—such as past interactions, performance metrics, and content preferences—to deliver tailored video content. This personalized approach guarantees that each learner receives the most relevant and effective training.

Personalization has become a key focus in eLearning, driven by the recognition that one-size-fits-all training is often ineffective. AI enables organizations to move beyond generic content, offering video-based learning experiences that adapt to individual needs and learning styles. This trend is particularly valuable in large organizations where learners have diverse backgrounds and job roles.

Benefits of AI-Personalized Video Content

Personalized video content offers several benefits:

  • Relevance: Learners receive content that is directly applicable to their needs, making the learning experience more valuable.
  • Efficiency: Personalized learning paths reduce the time learners spend on irrelevant content, allowing them to focus on areas where they need improvement.
  • Improved Engagement: Learners are more likely to engage with content that is tailored to their interests and goals.
  • Better Outcomes: By addressing individual learning gaps, personalized videos can lead to better overall learning outcomes.

Coursera leverages AI to personalize the learning experience for each user. The platform recommends video content based on a learner’s history, preferences, and performance, ensuring a customized learning journey that meets individual needs.

Social Learning and User-Generated Video Content

The Rise of Social Learning

Social learning, which involves learning through observation, interaction, and collaboration with others, has always been a powerful way to acquire knowledge. In the digital age, video platforms are facilitating social learning by enabling employees to create, share, and discuss video content within their organizations.

User-generated video content is gaining traction as organizations recognize the value of tapping into the collective knowledge of their workforce. Employees are encouraged to create videos on topics they are passionate about or areas where they have expertise, which are then shared across the organization. This approach not only fosters a culture of continuous learning but also democratizes knowledge, making it accessible to everyone in the organization.

Benefits of Social Learning Through Video

Social learning through video offers several benefits:

  • Collaboration: By sharing knowledge and experiences, employees can learn from one another and build on each other’s expertise.
  • Engagement: Allowing employees to contribute content makes learning more engaging and inclusive.
  • Knowledge Sharing: User-generated videos enable the dissemination of tacit knowledge that might otherwise remain siloed within the organization.
  • Culture Building: Social learning initiatives can strengthen organizational culture by promoting values such as collaboration, transparency, and continuous improvement.

Yammer, Microsoft’s enterprise social network, is an excellent tool for facilitating social learning through video. Employees can create and share video content, participate in discussions, and collaborate on projects, making learning an integral part of daily work life.

Virtual and Augmented Reality (VR/AR) in Video-Based eLearning

The Future of Immersive Learning

Virtual Reality (VR) and Augmented Reality (AR) are two of the most exciting developments in video-based eLearning. These technologies create immersive learning environments where learners can interact with content in ways that are not possible with traditional videos. VR allows learners to enter fully virtual environments, while AR overlays digital information onto the real world.

As VR and AR technology becomes more affordable and accessible, more organizations are incorporating these tools into their training programs. VR and AR are particularly valuable in industries that require hands-on training, such as manufacturing, healthcare, and engineering. By simulating real-world scenarios, these technologies provide learners with practical experience without the risks or costs associated with real-life practice.

Benefits of VR/AR in eLearning

VR and AR offer several benefits:

  • Experiential Learning: VR and AR provide immersive, hands-on experiences that enhance skills retention and application.
  • Engagement: The immersive nature of VR and AR keeps learners engaged and focused, leading to better learning outcomes.
  • Real-World Application: Learners can practice skills in realistic scenarios, preparing them for real-world challenges.
  • Safety: VR and AR allow learners to practice in a controlled environment, reducing the risk of accidents or errors in high-stakes situations.

Challenges

While VR and AR offer significant benefits, they also present challenges:

  • Cost: The development of VR and AR content can be expensive, and the necessary hardware can be costly for organizations to implement at scale.
  • Technical Expertise: Creating VR and AR content requires specialized skills, which may not be readily available within every organization.
  • Accessibility: Ensuring that VR and AR content is accessible to all learners, including those with disabilities, can be challenging.

Strivr is a leader in VR-based training solutions. Their platform is used by major companies like Walmart and Verizon to train employees in realistic, immersive environments. For example, Walmart uses Strivr’s VR training to prepare employees for Black Friday, simulating the chaotic and fast-paced environment to help them practice handling high-pressure situations.

Enhanced Analytics and Data-Driven Insights

The Power of Data in eLearning

In the age of big data, analytics has become a critical component of eLearning. Enhanced analytics tools allow organizations to track and analyze learner behavior, assess content effectiveness, and measure overall program performance. This data-driven approach is essential for continuous improvement and demonstrating the ROI of training programs.

As organizations increasingly rely on eLearning, the need for sophisticated analytics tools has grown. These tools provide detailed insights into how learners interact with video content, enabling organizations to optimize their training programs. Analytics can reveal patterns in learner behavior, identify content that needs improvement, and measure the impact of training on business outcomes.

Benefits of Enhanced Analytics

Enhanced analytics offer several advantages:

  • Actionable Insights: Detailed analytics provide organizations with the information they need to make data-driven decisions and improve training effectiveness.
  • Personalization: Analytics can inform personalized learning paths by identifying individual learning needs and preferences.
  • Performance Measurement: Organizations can use analytics to track key performance indicators (KPIs) and demonstrate the ROI of their training programs.
  • Continuous Improvement: By analyzing learner data, organizations can identify areas for improvement and continuously refine their eLearning content.

Mindsmith & Video-Based eLearning

Mindsmith is an eLearning tool designed to help organizations create, manage, and distribute video-based learning content efficiently. Here’s how Mindsmith supports the trends discussed above:

  • Coming Soon: As evidenced by this article, we are actively thinking about ways to create video natively in Mindsmith, particularly with AI. To this end we have some amazing video features slated to be released in late 2024/early 2025. Keep and eye out!
  • Microlearning Capabilities: In Mindsmith, you can upload videos created using tools like Camtasia or Adobe Premiere. This allows you to deliver concise, focused microlearning videos, making it perfect for just-in-time training that fits seamlessly into the flow of work.
  • Customization and Personalization: While Mindsmith does not yet feature AI-driven personalization, it allows for easy customization of video content to meet the specific needs of different learner groups. This flexibility makes it easier to deliver relevant and effective training.
  • Data Analytics: Mindsmith includes basic analytics features that track learner engagement and content performance. This data provides valuable insights for improving the effectiveness of video-based training programs.
  • Interactive Content: While Mindsmith does not yet have built-in tools for creating interactive video content, you can easily build interactive videos using other platforms and embed them into your Mindsmith course as an iframe. This allows learners to engage directly with the material through quizzes, clickable links, and branching scenarios, making the learning experience more dynamic and personalized.

Conclusion

As I learned while working on my daughter’s school project, a clear, engaging video can make even the most complex tasks manageable and enjoyable. The same principle applies to video-based eLearning in the workplace. Whether it's mastering a new tool or training employees for real-world scenarios, video offers a flexible, effective, and scalable way to learn.

By staying informed about trends like interactive videos, microlearning, AI-driven personalization, and immersive VR/AR experiences, HR professionals can ensure their organizations remain competitive and effective in employee development. With the right tools, like Mindsmith, you can create dynamic, engaging training programs that not only educate but inspire.

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